The Top 11 Tips to Maximize Retail Revenue at Your Studio
Having a retail line at your gym or studio can be a fun way to add an extra stream of revenue while marketing your brand and serving clients’ needs for awesome fitness gear. That said, simply having...
View ArticleHow to Determine Your Studio’s Marketing Budget
No matter how great a workout and customer experience your studio or gym offers, people need to hear about you first in order for your business to grow. Investing in marketing efforts is your first...
View ArticleHow to Run Your Business with a Data-Oriented Mindset
As business owners, you’re constantly tasked with making decisions: about what marketing channels to explore, what class times to add or remove, whether you’re ready to open a new location, etc. To...
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The Future of Dynamic Pricing in the Fitness Industry
Over the past several months, the boutique fitness industry has begun to adopt a dynamic pricing model for selling spots in classes, with certain classes priced higher/lower depending on demand. And...
View ArticleKey Metrics Studio and Gym Owners Should Track
When you’re running a fitness studio or gym, one of the most important ways to measure your success on an ongoing basis is to analyze your financial statements. How much revenue is your studio...
View Article5 Black Friday Deals Clients Won’t Be Able to Resist
Black Friday, a.k.a. the day after Thanksgiving and the unofficial start to holiday shopping season, falls on November 24 this year. With just a few weeks left before the holiday, this is the perfect...
View Article5 Unexpected Ways to Bring in More Clients
No matter how successful your fitness studio or gym is, you always need to attract new clients. But bringing in new members can be challenging, especially when you’re running a small studio with a...
View ArticleFranchising Your Fitness Business? 3 Variables to Consider
When you feel your business is ready to grow, there are several routes you can take. You can open more studio locations, but this requires huge investment capital. You can license your products or IP...
View ArticleTrending: Where Wellness is Booming
New Global Wellness Institute research has revealed that the worldwide wellness market is growing at an all-time high historic rate, almost twice as fast as the global economy. The Global Wellness...
View ArticleHow to Maximize Revenue with Digital Classes
COVID-19 has changed everything from how we live, work, travel and work out. Over 60% of ClassPass users want digital on-demand classes — even after COVID-19. Hear from a panel of studios owners from...
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